[[ C L A M P S ]]
. . . C o s t u m e . . .
In terms of 50Cent's costume he's wearing white which connotes purity however have girls who are wearing barely any clothes therefore this shows the representation of women within this video. They are reprensented more or less being there for mens' satisfaction as two girls are shown on leads. 50Cent is also wearing a cap which could be stereotypical as he is from a black background futhermore he is wearing a lot of jewelry which portrays his wealth.
. . . L i g h t i n g . . .
At the beginning of this video high key lighting is used which connotes purity once again and this is emphasised by the colour of clothing. Although purity is being shown it contrasts with what is actually shown in the video in terms of the action of women their costume etc. Roughly 1 minute into the video you get low key lighting which connotes negativity however you do not get negativity in this film. The low key lighting is mainly used at night time which connotes racketering and stereotypes what they may get upto.
. . . A U D I E N C E . . .
This video is targeted at those who are into hip hop music however through the representation of women etc it can be said that this video is targeted at men/teenage boys as this video is mainly male dominated. It would target teenage boys aged about 14 onwards and males aged around 24+. Therefore men can be the primary audience for this music video.
. . . M a k e - U p . . .
In terms of the males in this video they are not wearing any make up however in total contrast the females are wearing loads of make up. This shows how females are being represented in this video - they are seen as being there as sexual objects and this is clearly shown by the amount of make up that they are wearing furthermore through their costumes as they are hardly wearing any clothes.
. . . P R O P S . . .
At the beginning of the video 50 Cent is holding a white ipod which portrays his wealth perhaps and also goes with the white theme that they have used in this video. The other main props that are in this video is the jewellry that they are all wearing. Cars are also used as props and the cars that are used are very expensive cars which once again shows the wealth. Furthermore, leads are used which are put around 2 females this shows how women are being compared to with animals and how they are being represented.
. . . S E T T I N G . . .
The main setting for this is in an mansion which once again connotes the wealth of these individuals. Furthermore, as they are not shown to have any jobs etc then it could show that they are getting their money illegally which is very stereotypical of black ethnic minority groups.
